Monica Deretich is the Former VP of Marketing for TechStyle Fashion Group, and is Lead Retail Advisor for Sailthru and CX Marketing Consultant.
Monica is a proven leader specializing in strategic data-driven marketing focused on the customer experience within B2C e-Commerce. Monica brings over a decade of experience focusing on e-Commerce and CRM, including specialization within site, email, mobile, SMS, social media, subscription, retargeting and direct mail marketing. Her expertise and passion for personalization is centered around the idea of having a 1:1 dialogue with consumers, believing it is the key to increasing both engagement and lifetime value.
Currently consulting, Monica seeks to help brands achieve revenue goals by creating and maintaining relationships with their consumers throughout all touch points of their customer journey.
Of the many pivots that brands have had to manage in the past 12 months, the impending wave of “revenge spending” is likely the most highly anticipated. Revenge spending is the term being used for the pent-up demand for everything people haven’t bought lately, from work clothes to flights and even weddings. At the same...
Many retailers are suffering from whiplash. Many parts of our industry saw a digital acceleration of five years to 10 years in a matter of months. Digital retail sales grew by a third, picking up an impressive five points during the early lockdowns of the pandemic. Even with all of that growth (and massive focus...