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Mimi Swain

As Chief Marketing Officer for Amazon Devices & Services, I lead global brand, growth, and go-to-market across a portfolio serving millions of customers worldwide. My mandate is to build enduring brands and align marketing as the enterprise growth engine. At scale, complexity is inevitable. Clarity is optional. I build teams that simplify the signal, integrate data and creativity, and execute with pace and precision. Previously, as Chief Commercial Officer for Ring & Blink, I built and led the global growth engine — unifying sales, marketing, pricing, and category strategy to accelerate scale across a multi-billion-dollar business. Earlier roles at Sonos and Dyson shaped my approach to launching and scaling category-defining products. Midwest roots. Operator mindset. Long-term conviction. I write and speak about bold decisions and the small actions that compound into outsized growth — and I care deeply about developing leaders ready to build what’s next.

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The One Question Every Leader Should Ask About Their Team

There’s a concept from Netflix called the Keeper Test. The idea is simple: If someone on your team told you they were leaving tomorrow, would you fight to keep them? Not “would you be bummed.” Not “would it be inconvenient.” Would you genuinely fight to keep them? It’s an uncomfortable question. And that’s exactly why...