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Nichole Evans

Whether it was selling homemade friendship bracelets or bait to local fisherman on the dock of the bay, Nichole has always had the entrepreneur spirit! In 2007 she founded PurseHook, LLC and eventually FUMI, Inc with her family. They built a successful women’s accessory company through years of hard work and determination. As a founding partner and Vice President, Nichole was key in all product development including product design and patent work, financial matters, and marketing. Nichole did live on-air sales several times for QVC and she was integral for all worldwide sales that included fortune 500 stores such as Target, Dillard’s, Bed Bath and Beyond, and many more.
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Turning Instagrammable Moments Into Retail Sales

Instagram is on fire not just for its users, but also for brands on the platform. Many brands are using Instagram as a way to both connect with customers and sell more product. However, Instagram can be a tough nut to crack. You have to have the perfect combination of style, service and product to...