3 years ago, with $300 in inventory and a toddler on her hip, 28-year-old Olivia Starling founded e-commerce jewelry brand Starlette Galleria out of her basement. In the first 6 months, Olivia’s company grew to over 6 figures in sales. In the first two years, her company organically grew without paid advertisements to multi-six figures in sales. Without any prior business experience, Olivia has learned to juggle being a single mom, operating a company out of her basement, and leading other women to success on her Instagram page @oliviaisnotaninfluencer. Olivia has been able to boot-strap her company and build a team. Her team consists of a neighbor that lost a serving job due to covid-19, another single mother, a mom of 4, and other neighbors and friends that pitch in for various projects. Olivia credits her success to working in her father’s lumber yard in a small Wyoming town as a young girl. She has never been afraid of hard work and loves to take on new challenges. Olivia's passion is to show other women that if she can do it, they can too.
Starting an e-commerce business is more simple than most women think. Whether you’re considering starting a business from scratch, moving your brick-and-mortar store online, or transitioning a pop-up shop online, the options for selling online seem to be unlimited. The abundance of customers, platforms and products can cause great excitement, but also great confusion to...