Patricia Rollins is Head of Marketing at Typeform where she oversees all aspects of marketing and digital revenue growth. Prior to her current role, Patricia served as Vice President of Integrated Marketing at Typeform, spearheading brand marketing, content strategy, digital experience, social media, events, partner marketing and field marketing.
Previously, Patricia held positions with Smartsheet, Amazon, CA Technologies and Oracle, where she developed a digital marketing strategy for the company’s SMB and enterprise solutions, which increased the sales pipeline for Oracle Sales Cloud by $3M. Patricia also served as Director of Marketing for IBM Watson, leading the launch of the brand.
Patricia holds a Master’s in Communication from Iona University, and is a graduate of Pace University. She has also been recognized by Dan Schawbel, Author of Back to Human: How Great Leaders Create Connection in the Age of Isolation, as one of 100 millennials in the #m100 group.
The retail industry was one of the hardest hit during the pandemic and recovery has been a rollercoaster. Consumer shopping behaviors have changed forever, with the majority of retail interactions now happening online. Despite these changes, the demand is there. Recent spending data from Mastercard indicates that consumer spending was up 7.6 percent during the...