Peggy Berg is founder and president of the Castell Project. A thirty-year veteran of the hospitality industry, Peggy was the first female employee elected by the PKF partnership. In 1989, she founded The Highland Group, Hotel Investment Advisors, Inc., and successfully grew the organization to become a nationally recognized consulting firm. In addition, Peggy has owned and operated hotels as a franchisee of Hilton and Choice.
Honored in 2018 as one of the 30 Influential Women in Hospitality by Hotel Management Magazine, in 2019 Peggy received the 2019 Women in Tourism and Hospitality Summit’s “Katie Taylor Empowerment Award.” Peggy is a frequent speaker at hotel investment conferences. She is chairman emeritus of the International Society of Hospitality Consultants. For the AHLA she chaired the Georgia Hospitality and Travel Association, founded the Extended-Stay Council, and co-chaired the Council of Inns & Suites.