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Rebecca Brooks

Rebecca Brooks is an entrepreneur, columnist, and mother with 20 years' experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at her company. She is co-author of the upcoming shopper marketing book, “Influencing Shopper Decisions”, to be published by Kogan Page in April 2022. Rebecca holds a B.A. in Anthropology from the College of William & Mary.


How Shopper Values Affect Purchase Decisions

Stories are powerful. They help brands and retailers explain their place in the world and relate to shoppers and consumers in ways that no discount scheme or store design ever could. So in a world where 76 percent of shoppers say they want to be as informed as possible before making a purchase, brands and...