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Very Mindful, Very Demure: Underconsumption Core is Changing Retail

In an unexpected twist, “underconsumption” became the buzzword of the summer. Google Trends data revealed a surge in searches for this term, signaling an impossible-to-ignore shift in consumer behavior. But what’s driving this change? Welcome to the world of “underconsumption core,” a trend that’s shaking up traditional retail models. Consumers are no longer chasing fleeting...