With over a decade of consulting in the payments and banking industries, Ryta Zasiekina, CEO of e-commerce consultancy FYST, has gained a reputation as a dynamic decision-maker and skilled negotiator. As a woman in a predominantly male-dominated industry, Ryta knows from first-hand experience the unique challenges that women face in the workplace – and shares valuable tips on how to overcome them.
Fintech has rightly gained a reputation for being a forward-thinking, dynamic and innovative industry – but not where female representation is concerned. In fact, the number of women in senior leadership positions remains alarmingly low. While representing 52.7% of the overall UK workforce, women hold only 5% of CEO positions and only 21% of board seats globally inside financial services firms.
I know what it’s like to defy the odds to set up my business in a male-dominated industry. Having fled my homeland of Ukraine following the Russian invasion in spring 2022, I relocated to Riga, Latvia and immediately established FYST to solve the challenges facing e-commerce businesses in accessing global payment methods. Building a brand...