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Author: Stacy DeBroff

Stacy DeBroff is a social media strategist, best-selling author, attorney, and founder and CEO of Influence Central, a social and digital consultancy, and founder of Mom Central Consulting, the leading social media agency focused on moms. She brings more than two decades of award-winning experience, expertise, and insight to the nation’s top brands, agencies and organizations. Stacy also authored four best-selling parenting books (Simon & Schuster), including “The Mom Book.” Prior as an attorney, Stacy founded and ran the Public Interest Office at Harvard Law School.

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5 Tips to Avoid Influencer Marketing Disasters

Influencer marketing campaigns exploded for brands and companies during the COVID-19 pandemic, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic influencer campaigns. However, there...