Stacy DeBroff is a social media strategist, best-selling author, attorney, and founder and CEO of Influence Central, a social and digital consultancy, and founder of Mom Central Consulting, the leading social media agency focused on moms. She brings more than two decades of award-winning experience, expertise, and insight to the nation’s top brands, agencies and organizations. Stacy also authored four best-selling parenting books (Simon & Schuster), including “The Mom Book.” Prior as an attorney, Stacy founded and ran the Public Interest Office at Harvard Law School.
Influencer marketing campaigns exploded for brands and companies during the COVID-19 pandemic, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a result of strategic influencer campaigns. However, there...