Sam Norpel is an accomplished eCommerce executive and digital leader with a proven track record of developing omni-channel marketing strategies and driving purchasing behaviors through the use of digital techniques and emerging platforms. Sam is currently the Chief Digital Officer of Juvenescence Life – a division of Juvenescence, a life sciences company targeting the intrinsic mechanisms of aging. Juvenescence Life is focused on the commercialization of scientifically proven and branded health supplements, nutraceuticals, and medical foods that can improve human longevity and quality of life. Sam is an advisory board member of the Women in Retail Leadership Circle and a Building Brave mentor.
During her 20+ years of experience, Sam has developed digital strategies for many leading brands, including The Vitamin Shoppe, David’s Bridal, Lands’ End, Calvin Klein, kate spade, Charlotte Russe, Levi’s, GNC, RadioShack, Weston Solutions, Chase, Bank One, First USA, and Bryn Mawr College. Sam possesses a unique blend of strategic ingenuity and hands-on technical skills used to develop innovative digital strategies amplifying both brand and commerce.
Sam is a graduate of the University of Delaware, where she received her B.A. and M.A. She also took MBA coursework at Drexel University, College of Business Administration. Sam will graduate from the University of Wisconsin’s Certified Professional Coach Program this May. Sam resides outside Philadelphia, PA with her family.