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Terra Teat

Terra Teat is the chief marketing officer at JLab Audio, a seller of personal audio products, including headphones and earbuds.
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Marketing in Crisis

The COVID-19 pandemic is the only crisis many generations have experienced, and the federal, state and local governments’ stay-at-home mandates are challenging for many marketers and businesses. Marketing during this time can be difficult, but can also strengthen authentic connections to your customers during a time they need it most. Just as many of us...

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Sports and Life: 4 Business Skills Learned From Youth Sports

Who knew that the moments as a teenager playing sports would impact my actions as a business leader in my 20s, 30s and beyond? As I get further into my career, I often reflect on some early learnings from playing sports as a youth. Here’s some key leadership skills I learned from playing sports. Hanging...

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Fake Followers: Build Your Social Following the Right Way

When the The New York Times published a fascinating read, “The Follower Factory: Everyone wants to be popular online. Some even pay for it. Inside social media’s black market,” I wasn’t exactly surprised. In summary, the article calls out celebrities, influencers, brands, etc., along with agencies that find ways to quickly grow a user’s social media...

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How to Deal With Professional Heartbreak

I remember earlier in my career when I received a terrible review. It was in the middle of some department changes and product launches, and I was working so hard. As an “A” student my whole life, this was equivalent to getting a “C-.” I was devastated, and it’s not the only time I and...