Laura Geller has built one of the beauty industry’s most enduring brands, however, the journey from New York City makeup artist to successful entrepreneur was anything but a straight line. It was Laura’s devotion to making cosmetics for real women that led her to create her own beauty brand, believing that beauty is for everyone and should be uncomplicated, inclusive, and fun.

Women in Retail Leadership Circle (WIRLC) is proud to announce Laura as the opening keynote speaker at our upcoming On the Road: New York City event on Tues., Oct. 20!

25 Years of Beauty, Business and Bumps in the Road

In a fireside chat with Sandra Bennett, program host at QVC, Laura will share how she built her brand from the ground up, from her early work with Broadway and television personalities to launching on QVC more than 25 years ago.

Laura will talk honestly about the challenges she encountered along the way, including risks taken, unexpected turns, and lessons learned. She will share insights for adapting to a changing customer, building loyalty, and knowing when it’s time to reinvent.

On the Road: New York City attendees will get an honest look at what it really takes to build, grow, and sustain a brand for 25 years.

WIRLC also spoke with Laura on a recent episode of our podcast, Women in Retail Talks. Listen today for a glimpse into her entrepreneurship journey as well as advice!

Other standout speakers taking the stage in New York include Stacy Lilien, president, LoveShackFancy; Jeannie Yoo, CEO, Draper James; Jamie Cygielman, president, Zales and Banter, Signet Jewelers; Holly Thrasher, chief merchandising officer, Women’s, Anthropologie; Kym Maas, president, Lands’ End Consumer and Chief Creative Officer, Lands’ End; and many more.

On the Road: New York City is one of our most popular events and sells out every year. Save your spot today! Register to attend. And remember, WIRLC members receive a discounted rate to attend. Learn more about membership here.