To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Although much of our world has moved digital, one fact remains true: people are still shopping in-store. As of 2023, in-store sales accounted for 90 percent of CPG revenue. Whether you’re a sales or marketing leader, winning the in-store cart remains a priority. This is a centuries-old challenge and several solutions have arisen over the...
Inflation continues to cast a long shadow over American households, with prices soaring to levels 33 percent higher than those seen four years ago. Despite prices easing in recent months, inflation’s cumulative effect has exacted economic strain on many families, who are grappling with a higher cost of living coupled with slower income growth. In...
In the past decade, the mantra that “data is the new oil” has become the central maxim of much of the economy. Not only is data a valuable commodity in its own right, but it also enables and accelerates existing businesses. This isn’t only true of digital storefronts — in which every aspect of every...
It’s been a rough week-plus for companies affected by a faulty update from a cybersecurity company used by organizations around the world — none more so than customer-facing companies like airlines, including Delta Air Lines. The malfunctioning update from cybersecurity company CrowdStrike that began on July 19 resulted in thousands of canceled Delta flights last...
At the Women in Retail Leadership Summit earlier this year, Alexis Hoopes, vice president of e-commerce at Mattel, chatted with Rebecca Pallister, an enterprise success manager at Shopify, about how Mattel Creations, a platform that showcases and sells exclusive, limited-edition toys and collectibles, became the fifth-largest brand at Mattel under her leadership. In the video...
What are the components of a community, and how can brands build one? Swan Sit, speaker, creator, advisor and investor at Swan Co., explains the framework behind communities in this clip from her keynote session at the 2024 Women in Retail Leadership Summit, held April 29-May 1 in Amelia Island, FL. Sit details the three...
One of the aspects I love most about business is evolving organizational structures to position the company for exponential growth. For me, it’s about thinking at a high level about how a business can reconfigure itself with minimum disruption and maximum impact. Early in my career, I had the opportunity to work on two McKinsey...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique,...
QVC’s core customer base has always been women aged 50 and older. And yet, this group has been overlooked by retailers for years, despite the fact that women over 50 have a combined spending power of $15 trillion. Despite the fact that they represent the largest demographic with incomes higher than $100,000, according to AARP....
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and...
