To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 434 of Total Retail Talks, Total Retail Editor-in-Chief Joe Keenan interviews Kathy Doyle Thomas, president of Half Price Books...
During a session at eTail West in Palm Springs, CA last week, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,...
Retail leaders are often staring down transformations in their organizations — some easy, some difficult. When presented with opportunities to transform their organizations, what leadership skills are required? During a panel discussion at the February Total Retail and Women in Retail Virtual Exchange, a group of retail leaders — led by Columbus Consulting Managing Partner...
There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part two of a three-part video series on...
In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain...
There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part one of a three-part video series on...
Over the past few weeks, I’ve had the privilege to speak to brands, nonprofits and many entrepreneurs who are innovating to ensure that we can all continue to enjoy all that is great about fashion, without the hefty environmental and social cost. I was delighted to see brands play an increasingly active role in #circularfashion,...
With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here...
Anyone in retail knows that brands sometimes have to reinvent themselves in order to remain relevant and — for lack of a better word — “cool” to consumers. At the National Retail Federation’s Big Show two weeks ago, executives from two well-known brands, Claire’s and Crocs, shared how their companies overcame setbacks and charted a...
While at NRF 2024: Retail’s Big Show in New York, Women in Retail Leadership Circle Senior Editor Marie Albiges spoke with Charlotte Kula-Przezwanski, partner and director of EMEA at Columbus Consulting, a Women in Retail consultant member. In this video, Kula-Przezwamski discusses the company’s goals at NRF this year, what Columbus Consulting clients’ were interested...
