To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
We’re now in the modern age of retail. No more are we seeing boring, shabby marketing and products consumers don’t even bat an eye over. The future of retail is out there, and two top women leaders are ready to guide you through it. Jill Ramsey, CEO at a.k.a. Brands, and Christiane Pendarvis, co-president and...
Women in Retail Leadership Circle’s Lessons in Leadership video series offers exclusive, members-only videos featuring executive women from the Women in Retail Leadership Circle advisory board discussing a host of different topics, from industry best practices, life learnings, strategic tools to help other women excel as leaders in retail, among others. Our sixth episode features...
In a discussion last week at Shoptalk in Las Vegas, Gina Drosos, CEO of Signet Jewelers, parent company of Kay Jewelers, Zales, Jared, among other jewelry brands, detailed the path the organization has taken to transform itself, both culturally and digitally. First, Drosos sought to change the long-held belief by many that jewelry can’t be...
Sam’s Club, the warehouse club owned by Walmart, has posted an impressive 27 percent growth in its e-commerce business over the past two years. At the helm of that growth is Kath McLay, Sam’s Club CEO. In a session earlier this week at Shoptalk in Las Vegas, McLay detailed how Sam’s Club is delivering better...
Niki Shamdasani is co-founder and CEO of Sani, a sister-owned and operated South Asian-inspired fashion brand that’s bringing the best of South Asian embroideries, craftsmanship, and fabrics to the U.S. She spoke on a panel at the 2022 National Retail Federation (NRF) Big Show in New York City earlier this year, sharing her insights into...
The bridal industry has seen a whirlwind of changes since the start of the COVID-19 pandemic. Heather D’Agosta, senior vice president of store operations at David’s Bridal, is a major influencer on the bridal retail market and led innovations at the bridal chain to bolster the business over the last two years. Women in Retail...
In February 2021, Hallmark Cards, Inc. named Alexis Kerr as the new vice president of the Hallmark Mahogany brand, a greeting card line that has honored and celebrated Black culture for more than 30 years. The move signified the company’s investment in building the brand to be more than a card line, with Kerr at...
At the National Retail Federation’s 2022 Big Show in January, executive women shared their thoughts on why brand loyalty looks different across generations, and how companies can tailor their marketing efforts and company values to appeal to those demographics. Niki Shamdasani, co-founder of apparel brand Sani, said brand loyalty is at the forefront of what...
Imagine if every one of your buyers or clients took a clear, linear path to making a purchase. Marketing and sales would be a breeze. You’d know when to send an email, serve an ad, or recommend a piece of content. Instead, the buyer’s journey looks more like a maze. Buyers twist, turn, backtrack, and...
Martha Welsh, director of strategy, operations and GMT for Google Commerce, has been driving a lot of changes for the search engine’s shopping vertical since she started with the company 11 years ago. Welsh’s focus is on building healthier ecosystems at the intersection of business and technology, and in 2022, that means creating a more...
