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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Intentional Gifting: The Thoughtful Trend Warming This Holiday Season

As retailers prepare for a slower holiday shopping season, one California brand is curating a different kind of growth — meaningful, mindful gifting with intention. As co-founder and CEO of eco-friendly apparel brand HYPEACH, I’m tuned into a growing consumer shift toward intentional purchases — gifts that are meaningful and do good for the planet....

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Podcast: The Heart of Wayfair's In-Store Experience

Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair. The interview...

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CEO Amy Sullivan on Balancing Brand Legacy and Reinvention at The Brand House Collective

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Amy Sullivan, CEO and chief merchant and creative officer of The Brand House Collective, a merchandising, supply chain and retail operator leading the brick-and-mortar vision and strategy for Kirkland's Home along with Beyond, Inc.'s growing portfolio of brands, including Bed Bath & Beyond, Overstock, and buybuy Baby.

Duration: 20:33
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The Strategy Driving Levi's Growing E-Commerce Business

Levi’s e-commerce business has grown from 5 percent to 10 percent of total net revenue and achieved 12 consecutive quarters of global double-digit growth. At the heart of this growth is a clear, focused digital strategy. During a fireside chat at Total Retail Tech in Atlanta last month, Priya Buening, vice president, U.S. e-commerce at...

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The Experiential Edge: How Brands Are Harnessing the Power of Curated, Community-Building Brick-and-Mortar Experiences Through Technology

What do athletic apparel brand lululemon, beauty brands Glossier and Sephora, outdoor equipment company REI, and the restaurant brand Eataly have in common? They’re all investing in experiences to reshape the future of retail. Even as retailers pump more into digital experiences and technology, the latest consumer trends suggest that instead of devaluing or downplaying...

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Podcast: How 'Retail Therapy' Fits Into Stitch Fix's Future

Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading...

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How Lowe's Exec Janice Burk is Modernizing its Supply Chain

During a series of brief fireside chats at Total Retail Tech, three leading executives explored the digital innovations shaping the future of retail supply chains and offered actionable approaches to staying competitive in a tech-driven market. One of those executives was Janice Burk, vice president, supply chain technology at Lowe’s. (Total Retail is the sister...

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CRM Messaging Strategies to Turn Holiday Chaos Into Conversation

The holiday season is the noisiest time of the year for marketers, and consumers are flooded with emails, texts, push notifications, and in-app messages. To stand out, your messaging must be more than just clever copy. It needs a clear strategy, operational discipline, and the agility to adjust in real time. Below are the essentials...

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