To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course for our clients; we’ve doubled down on channel investment, with great return on ad spend to show for it. One of the primary reasons? TikTok Shop. In this...
Expanding internationally is an important lever for value creation, but it’s also a complex challenge. Here are 10 questions to consider as you prepare for global expansion: Is your business ready for international growth? Global expansion demands significant resources — financial, operational, and human. Are your current operations stable and efficient? Will your product resonate...
In retail, excess inventory is often seen as a liability — something to offload, liquidate, or quietly discard. However, I believe it’s actually one of the most underutilized strategic assets in retail today. When paired with the right technology and intent, excess inventory can become a powerful driver of financial savings, sustainability progress, and community...
What’s one thing retail brands True Religion and Vera Bradley have in common? In undergoing recent brand transformations, they both returned to what made their brands so authentic — the “why” behind the initial successes of each brand when it first launched. At the 2025 Women in Retail Leadership Summit, marketing executives from both True...
Over the past five years, the rapid shift toward online shopping has reshaped the retail landscape. While e-commerce offers undeniable convenience, it also presents challenges, particularly for retailers, where tighter margins and rising fulfillment costs pose significant hurdles. In contrast, brick-and-mortar stores provide advantages such as lessening the costs of last-mile order fulfillment and encouraging...
Amperity, an artificial intelligence-powered customer data cloud, recently released its 2025 State of AI in Retail report. The survey upon which the report is based highlights how retail businesses are rapidly embracing AI, however, they often lack the foundational data infrastructure needed to unlock its full potential. The survey of 1,000 retail professionals across marketing,...
E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While important, they don’t tell the full story. Brands that focus only on these metrics risk leaving money on the table. The real key to sustainable growth lies in a deeper, more strategic approach —...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Meghan Knoll, chief experience officer (CXO) at BARK, the leading global omnichannel dog brand known for its monthly subscription, BarkBox. Knoll provides an overview of her primary responsibilities as CXO, a few learnings from building the BARK business to where it is today, how she empowers her team to be innovative, her push-pull approach to work-life imbalance, and more.
Duration: 39:22
Almost all the companies in the United States are small businesses — 99.9 percent in fact, according to the Small Business Administration. They employ nearly half of the private workforce. Not only are small businesses the backbone of the American economy, they’re the heart of communities, wellsprings of job creation, and models of entrepreneurial spirit....
Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority of advertisers buying sponsored product listings and display banners on retailers’ owned digital properties. Due to their proximity to the point of purchase, RMNs were effective but largely seen as a lower-funnel...
