To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
We recently came across an article from Forbes and this quote stood out to us: “As technology becomes more important, the more consumers will crave genuine human experiences.” Enter direct mail. A genuine, human experience. Traditionally, direct mail has resonated with older demographics such as baby boomers and Gen X because they prefer tangible, physical forms of communication that they can hold...
It’s incredible to think we’re this far into 2025 already. Looking back on last year, it was a whirlwind! From many changes in the digital landscape such as artificial intelligence, search engine optimization opportunities, new video content, and the further rise of influencer marketing to happenings on the print front — such as the USPS...
Process mining is increasingly gaining attention at major industry events like the National Retail Federation (NRF) Big Show, especially as retailers face growing pressures to optimize operations, improve customer experiences, and leverage digital transformation. At NRF, there was a strong focus on data-driven insights and advanced analytics, with process mining fitting neatly into these themes....
America’s largest trading partners — and the retailers that do business with them — were impacted Tuesday when sweeping tariffs on Canada, Mexico, and China went into effect. President Donald Trump, less than 100 days into his second term, has said the tariffs serve the purpose of pressuring those countries to stop the flow of...
As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry. PATTERN Beauty, Danessa Myricks Beauty, EADEM, and Fenty Beauty are all examples of industry disruptors that are guiding the way forward, setting new standards for representation and transparency. Their influence extends...
I’ve led three companies (both public and private) from predominantly wholesale business models to global omnichannel companies (where direct to consumer — e-commerce and/or retail stores — made up single digits). I’ve also led two private companies from predominantly DTC businesses (with no or little wholesale) to omnichannel companies. Based on these experiences, here is...
The evolution of social media from a personal connection platform to a robust marketplace has unlocked new opportunities for retailers to engage with their customers and boost business growth. This past holiday season, social media’s power to influence purchase decisions was on the rise, according to Sprout Social data. The survey of more than 2,000...
This members-only workshop occurred on Tues., Feb. 25. Women in Retail Leadership Circle members can view a recording of the workshop on-demand. Join us for an insightful workshop hosted in collaboration with the Retail Industry Leaders Association (RILA) and the American Apparel & Footwear Association (AAFA). As a new administration reshapes U.S. trade policies, understanding...
There’s a lot of uncertainty facing retailers: a challenged economy, global unrest, a new U.S. administration, and the continued growth of artificial intelligence, to cite a few examples. Is it best to keep a strategic plan as a North Star or react as new data emerges? In this Columbus Conversations episode, Elizabeth Elliott, managing partner...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 472 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristen D’Arcy, chief marketing officer of True Religion, a global...
