How Carhartt Harnesses the Power of Emotional Connection
Why would someone keep a 40-year-old torn and tattered jacket and call it their most prized possession? Carhartt is known for its durable workwear and outdoor wear, popular among blue-collar workers. Founder Hamilton Carhartt started by making overalls for railroad workers — in muted colors, built to last. Linda Hubbard, president and CEO of Carhartt,...









