This Wednesday will mark a new a new shopping day for the holiday season: Women on Wednesday. The event was created by the Women’s Entrepreneurship Day (WED) to celebrate women entrepreneurs globally and to encourage investment in women and women-owned businesses.
The international #WomenWOW social media campaign is a follow-up to the recent creation of the Women’s Entrepreneurship Day, which launched Nov. 19 at the United Nations headquarters in New York City during the Global Entrepreneurship Week. The announcement encouraged corporate leaders, nonprofit executives and activists to support growth in women-owned-businesses around the world.
WED founder Wendy Diamond, a social entrepreneur and highly regarded animal rights activist, talked at the U.N. about creating a campaign the supports women businesses globally. Diamond cited the most recent findings of the 2014 Global Gender Gap Report. One of the most impressive findings to come from the report was that the U.S. has experienced nearly 11 percent growth in gross domestic product (GDP) over the last 40 years, a direct result of the increased participation of women, translating to $3.5 trillion.
“By supporting women in business, we know what that means to the economy, to the quality of education, to the ability to take care of children,” Diamond said at the inaugural Women’s Entrepreneurship Day. “We know that women tend to reinvest in their communities.”
Tomorrow, the #WomenWOW campaign hopes to shed light on the many participating global businesses. Its goal it to “inspire women entrepreneurs to support their community by offering a vote of talent, time or treasure,” and to have 1 million pledges worldwide by 2015 to help connect women with the resources they need to grow.