In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads (0:51), the inspiration behind the brand, and why the company was founded on a direct-to-consumer model (4:13). She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods (7:48), why Bed Threads expanded into bath, tableware, sleepwear and homeware in 2020 as the brand grew (8:30), and the advantages of being a digital-native business (10:32).

In addition, Rosen-Biller discusses the impact of social media and content on consumer engagement (14:20), how her background in journalism lead to operating Bed Threads like a digital publication (15:40), and the brand’s The Makers home tour series to showcase its bedding in creative spaces (16:06). Lastly, she shares her advice for other entrepreneurs starting their own businesses (18:44).

While working a 9-to-5 as a journalist, Genevieve Rosen-Biller moved into a new apartment and wanted to sleep in bed linens that were high quality, simple to wash, easy on the environment, affordable and beautiful. Reasonable enough, right? Wrong. After looking far and wide, Rosen-Biller realized she wasn’t alone in this search, and took it upon herself to answer the call and founded Bed Threads. For years, she developed, funded and grew the brand as a side hustle before she finally quit her full-time journalism career to pursue her dreams of bringing this sustainable and chic brand to the masses. Now, Bed Threads is a leader in carbon neutral bedding, experiencing a 490 percent increase in U.S. sales in January 2021 (compared to January 2020), and has expanded to include multiple gorgeous colorways and additional product categories, such as tablecloths, bath towels, robes and more.

Date: July 27, 2021

Credits: Genevieve Rosen-Biller

Duration: 21:18