In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads (0:51), the inspiration behind the brand, and why the company was founded on a direct-to-consumer model (4:13). She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods (7:48), why Bed Threads expanded into bath, tableware, sleepwear and homeware in 2020 as the brand grew (8:30), and the advantages of being a digital-native business (10:32).
In addition, Rosen-Biller discusses the impact of social media and content on consumer engagement (14:20), how her background in journalism lead to operating Bed Threads like a digital publication (15:40), and the brand’s The Makers home tour series to showcase its bedding in creative spaces (16:06). Lastly, she shares her advice for other entrepreneurs starting their own businesses (18:44).
While working a 9-to-5 as a journalist, Genevieve Rosen-Biller moved into a new apartment and wanted to sleep in bed linens that were high quality, simple to wash, easy on the environment, affordable and beautiful. Reasonable enough, right? Wrong. After looking far and wide, Rosen-Biller realized she wasn’t alone in this search, and took it upon herself to answer the call and founded Bed Threads. For years, she developed, funded and grew the brand as a side hustle before she finally quit her full-time journalism career to pursue her dreams of bringing this sustainable and chic brand to the masses. Now, Bed Threads is a leader in carbon neutral bedding, experiencing a 490 percent increase in U.S. sales in January 2021 (compared to January 2020), and has expanded to include multiple gorgeous colorways and additional product categories, such as tablecloths, bath towels, robes and more.
Date: July 27, 2021
Credits: Genevieve Rosen-Biller
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Tonya Thompson and Sharie Thompson-Wilson, co-founders of DreamGirls, the female and Black-owned, family-operated natural hair care brand. Thompson and Thompson-Wilson discuss the genesis and evolution of the DreamGirls business, as well as how they launched their signature Healthy Hair Care System product line during the COVID-19 pandemic.31:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Betsy Fore and Sofia Laurell, co-founders and co-CEOs of Tiny Organics, a 100 percent organic, plant-based baby and toddler meal company. Fore and Laurell discuss how they created the idea behind Tiny Organics after identifying a need for healthy baby foods, how the duo began testing foods with 100 founding families, and much more.29:46
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Dr. Amy Shah, founder of Amy MD Wellness and author of "I’m So Effing Tired." Listen in as Shah discusses her background in nutrition and medicine, how a car accident acted as a catalyst to her current career focus on wellness, and how women can beat exhaustion by tapping into what she calls the energy trifecta.17:29
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Danielle Moser, executive learning center leader and executive coach at Talent Solutions Right Management, a global talent management firm offering career management and leadership development solutions. Moser discusses what the "Great Resignation" and the "Great Retirement" movements in today's workforce mean for retailers, and how data shows that the "Great Reawakening" of employees is driving this dynamic.28:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Allison Schickel, founder and CEO of Brobe Intl., a line of recovery fashion for women and children. Schickel discusses her inspiration to create the original Brobe product, the evolution of Brobe's direct-to-consumer and digital marketing strategies, and how designing adaptive clothing benefits both consumers and her business.31:10
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.30:52
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Avani Modi Sarkar, co-founder and chief creative thinker of Modi Toys, a children's toys and books brand rooted in Hindu faith and South Asian culture. Sarkar discusses the inspiration behind launching Modi Toys when she couldn't find cultural or religious toys for her daughter, the brand’s mission to connect South Asian children to their heritage, and how her toys and books are impacting children's families as well.38:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.24:07
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Michelle Wenke, co-founder of Monrow, a loungewear brand known for its timeless design and comfortable fabrics. Wenke discusses her and her co-founder's career history in fashion design, the white space they saw when launching Monrow, and how they came together to create the brand.23:15
In this episode of Women in Retail Talks, Zoia Ali, Abby Warner and Taimi Kennerley, co-founders of The Girls Company, a company revolutionizing the way people address women's health, discuss how the business was created from an assignment during a college entrepreneurship class, how The Girls Company's cramp-alleviating band product works, and why the digital-native brand partnered with Target to launch into physical retail.14:19