In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sally Mueller, co-founder and CEO of Womaness, a menopause wellness, skin and body care brand. Mueller discusses the menopause solutions and education offered by Womaness (1:31), how her personal experience illuminated the huge white space in women’s menopause care (5:39), and her background in retail and brand building (7:50).

In addition, Mueller shares Womaness’ marketing strategy to reach its target audience (13:30), the steps she took to form a partnership with Target (17:53), and the female entrepreneurs she’s inspired by today (21:23). Mueller discusses why September and October are key holiday sales months for Womaness (24:06), why she feels wellness products are more giftable now than ever, and what she’s looking forward to in 2022 (26:13).

As the co-founder and CEO of Womaness, Sally Mueller is a consummate business builder specializing in retail and brand innovation. She’s a seasoned executive with impeccable entrepreneurial acumen. Sally spent over two decades of her career at Target Corporation, first in apparel merchandising and then in marketing, helping to build the bullseye from a regional discount retailer to one of the world’s most recognized and influential global brands. She developed and implemented Target’s designer program and Design for All platform.

Previously, Sally launched her own company, Whyse Branding, where she formed a licensing relationship with Who What Wear and successfully launched the consumer products line in Target stores and ultimately achieved international distribution. Sally has also served as chief brand officer for Clique Brands, overseeing its consumer brands division, where she launched Joy Lab at Target, incubated VERSED skincare, and expanded Who What Wear internationally.

Date: October 5, 2021

Credits: Sally Mueller

Duration: 28:33