In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sara Spivey, chief marketing officer at Braze, a leading global customer engagement platform. Listen in as Spivey discusses her career background in retail technology (0:42), how Braze helps crack the customer retention code for retailers (1:56), and one of her favorite customer success stories with U.K.-based Bloom and Wild (4:11). She shares the silver linings she found while navigating the COVID-19 pandemic (6:51), how she’s stayed connected to her team and partners remotely (8:19), and how she overcame obstacles while rising into leadership as a woman in technology (8:58).

Spivey discusses why she’s passionate about increasing girls’ engagement in STEM (11:00), as well as what the retail and technology industries can do to bring more women into STEM roles (12:16). Lastly, she shares how she motivates and manages her team to do their best work (13:51), what she’s looking forward to this year (15:45), and her favorite quote (17:19).

Sara Spivey is the chief marketing officer at Braze, a customer engagement platform that delivers messaging experiences across push notifications, email, apps, and more. Prior to joining Braze, Sara served as chief marketing officer at Bazaarvoice, where she oversaw global marketing programs, including demand generation, product marketing, brand strategy, and communications. Before joining Bazaarvoice, Sara served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for Convio. She is a graduate of the University of California, Davis, and earned a MBA from The Amos Tuck School of Business Administration at Dartmouth College.

Date: April 27, 2021

Credits: Sara Spivey

Duration: 18:39