Canada Goose President Carrie Baker on the Advantages of Being a Woman Leader
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Carrie Baker, president of Canada Goose, an iconic lifestyle brand producing extreme weather outerwear since 1957. Listen in as Baker walks through her early career journey (1:10), what drew her to join Canada Goose (3:53), and her rise to president of the brand (5:45). She shares how her responsibilities changed as she moved up in leadership roles (8:31), her leadership style (10:45), and how she works to keep her team connected and motivated while navigating hybrid work (13:15).
Baker discusses what she thinks the next generation of female retail leaders should be focused on if they want to advance in their career (16:50) and why its essential for leaders to be authentic (21:20). Lastly, she shares how she leverages being a woman to her advantage in her career (23:35) and some of the initiatives that she’s most excited about at Canada Goose (26:10).
Recognized as a dynamic and collaborative leader with an entrepreneurial spirit, Carrie Baker is responsible for Canada Goose’s global commercial business, driving the company’s growth and customer engagement. She oversees the regional business units, marketing and experience, public affairs and communications, merchandising and pricing, and corporate citizenship. In her previous role as president, North America, she established a high-performance team and led the region’s significant business acceleration. Baker has also served as chief of staff and chief communications officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading sustainable impact strategy.
Prior to joining Canada Goose in 2012, she was a senior vice president at a North American communications agency specializing in coaching executives and building the brands of some of North America’s largest retail, technology and consumer goods companies. Baker was named WXN Top 100 Most Powerful Women Canada in 2019 and serves on the board of directors of Trillium Health Partners Foundation.
Date: August 8, 2023
Credits: Carrie Baker
Duration: 30:12
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