'Deliver What You Promise': Anatomie's Founder on Keeping Customers
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Kate Boyer, co-founder and CEO of Anatomie, the Miami-based luxury athleisure brand for the everyday traveler. She is also a new Women in Retail Leadership Circle member! Listen in as Boyer discusses how her background in gymnastics helped her become a leader and inspired the launch of the Anatomie brand (0:49), and how she built the company with her husband (2:00). She shares how she learned to raise capital through crowdsourcing and investors (4:51), the pros and cons of going into business with her husband (6:36), and how they slowly grew their team as the business scaled (8:31).
Furthermore, Boyer discusses how Anatomie naturally evolved into comfortable work-from-home wear during the COVID-19 pandemic (10:58), to what she attributes the brand’s high repeat customer rate (12:36), and why she trademarked the word “PROLEISURE” when she launched the brand’s men’s apparel collection (15:10). She shares why entrepreneurs shouldn’t get discouraged when every day brings a new challenge (16:19), as well as what’s next for Anatomie in 2022 (18:31).
Kate Boyer is the co-founder and CEO of Anatomie, a luxury women’s clothing brand specifically designed to outfit the global traveler in the most comfortable and stylish performance apparel. Born in Budapest, Kate got a MBA in International Trade in France while working as a girls’ gymnastics coach and dressing the team in outfits she designed herself. From there, as a self-taught designer, Kate developed private-label collections for many exclusive resorts in St. Barth and held private shopping events throughout the upscale Caribbean. She later met her husband Shawn in Miami, where he was designing customized clothing for hard-to-fit athletic men. The two joined forces to design sportswear for brands such as Elite Models, Cigarette Boats, and Lamborghini.
With Kate as CEO and Shawn as creative director, they launched Anatomie in 2006, a name that speaks to the impeccable fit and sleek tailoring of the brand’s designs. After four years and over 600 private events, their omnichannel presence is strong on their dot.com, wholesale and VIP direct sales platforms. Kate, Shawn and their six-year-old daughter, Charlee, maintain a base in Miami with their bulldog, Luna. They regularly travel the world together, with Kate having been to over 35 countries and Charlee having already been to seven countries by the age of five.
Date: November 30, 2021
Credits: Kate Boyer
Duration: 21:40
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