EY's Consumer Leader on the Future of Retail and Customer Behavior
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kristina Rogers, global consumer leader at EY. Rogers discusses her career trajectory with positions across the world (1:04), her role at EY (3:07), and the genesis of the EY Future Consumer Index (4:42). She shares how the index helps retailers understand how consumers around the globe have been experiencing the COVID-19 pandemic (5:42), a few key consumer behavior findings (7:21), and the implications of the rapid growth of e-commerce on retailers and consumers going forward (10:20).
In addition, Rogers discusses why she feels the shopping changes of the last 12 months are here to stay long term (13:11), how the data indicates a higher level of price-sensitivity among consumers (15:07), and some steps retailers can take to stay ahead of the ever-changing consumer (16:27). She shares how she describes herself as a leader (19:46), how she keeps her team motivated during difficult times (22:03), and what she’s most looking forward to for the rest of this year (23:58).
As EY global consumer leader, Kristina is responsible for defining and implementing the EY strategy for consumer products companies and retailers. She ensures that EY’s global clients are well served across geographies, leading over 30,000 EY professionals worldwide. Kristina works directly with clients on the strategic issues they face as they pursue their rapid global expansion, and is the global client service partner for a major consumer products company.
Prior to her current role, she served as emerging markets leader for consumer products and retail. Before joining EY, she was a senior partner at a global strategy consulting firm. Kristina has lived and worked in more than 20 countries. Over the course of her career, she has built long-term client relationships with some of the world’s largest global consumer products companies, helping them solve some of their most complex strategic marketing issues across geographies.
Date: May 18, 2021
Credits: Kristina Rogers
Duration: 26:14
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