In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sucharita Kodali, vice president and principal analyst, retail industry at Forrester, one of the most influential research and advisory firms in the world. Listen in as Kodali discusses the key trends retailers should keep in mind right now (1:33), how she thinks retail will be different, yet the same in 2022 (4:42), and her advice for mitigating the supply chain crisis going forward (7:52).

Kodali shares why she believes the “Great Resignation” was coming and forces employers to rectify pay inequality (12:23), why retailers shouldn’t be worried about new privacy changes from technology companies (14:01), and why she’s excited about a continued push towards “stakeholder capitalism” and more in the industry in 2022 (16:33).

Sucharita Kodali serves digital business strategy professionals. She’s an expert on e-commerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She’s also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. Sucharita holds a B.A. in Economics from Harvard University and a MBA from the Stanford Graduate School of Business.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Date: December 21, 2021

Credits: Sucharita Kodali

Duration: 21:36