Hickory Farms’ CMO on Transformation, Growth, and Goals for 2019
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli speaks with Judy Ransford, chief marketing officer at Hickory Farms, an American heritage brand and gourmet food gift retailer. The interview took place at the 2019 RetailX conference in Chicago. Listen in as Ransford discusses Hickory Farms’ recent rebrand, its commitment to being the go-to gifting brand at any time of year, and why the company calls itself a “68-year-old startup.”
In addition, Ransford addresses the organizational changes happening at Hickory Farms during this transition, the brand’s new food offerings and products, and the company’s growing digital business. She speaks about Hickory Farms email marketing efforts, the importance of sending the right message at the right time, and how the brand has driven revenue growth by focusing on the email channel.
Lastly, Ransford offers insights into her career journey, best practices for leading and motivating her team, and why she feels having a supportive network of women is crucial to personal development. Ransford ends the podcast talking about how career coaching has helped propel her forward, and shares one of her goals for the remainder of 2019.
Date: July 30, 2019
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