How Allie Egan is Treating Skin From Within Using Health Data at Veracity
In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Allie Egan, founder and CEO of Veracity, a new brand and platform for skincare and wellness that helps to take the mystery out of skincare. Listen in as Egan discusses her career background in consumer brands (0:52), what inspired her to launch Veracity, and how the company creates a personal skincare experience based on real data about hormones and other bio-factors that impact skin and health (1:58).
Egan shares her personal story of discovering a health condition impacting her skin (4:16), how she saw a white space in the beauty industry for a personalized skincare brand based in science (8:05), and how Veracity’s at-home Skin + Health Test reveals the root causes of skin health vs. just treating symptoms (10:52). She details the challenges of launching Veracity during the COVID-19 pandemic (15:22), as well as how she secured funding during the health crisis while pregnant with her first child (18:36). Lastly, Egan shares her advice for other women thinking of launching their own business (21:50), as well as her personal and professional goals for 2021 (24:52).
Allie Egan is the founder and CEO of Veracity. Prior to founding Veracity, she was the CEO of women’s fashion brand Cynthia Rowley, where she led the transformation from retail to direct-to-consumer. She has extensive experience in the beauty industry through her time at some of Estee Lauder’s top brands, including Origins, Clinique, and La Mer. She also has broad consumer experience and exposure through her time as an investor at L Catterton. She’s passionate about bringing the Veracity self-care vision to light to help women better understand their skin and broader health.
Date: February 23, 2021
Credits: Allie Egan
Duration: 28:18
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