In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Vanessa Quigley, co-founder and chatbooker-in-chief of Chatbooks, the photo book subscription company for busy moms. Quigley discusses the inspiration behind the business (0:40), how her struggle with mom guilt combined with her Instagram account helped create Chatbooks (2:53), and how the brand can help other parents who are feeling burnout (4:45). She shares why you can’t allow yourself to be paralyzed by perfection (5:30), how customers can easily create photobooks with Chatbooks (6:09), and how the brand created special offers during the COVID-19 pandemic to connect new parents with far-away relatives (9:20).

In addition, Quigley discusses the growth Chatbooks experienced during the pandemic as consumers looked for ways to bring their distant family together, why moms can bring innovation to any business (12:31), and how she learned how to to lead a retail company with no prior business experience (17:02). She shares a few key learnings from her conversations on The MomForce Podcast (20:27), her top tip for other women who have a great idea for a product or company but aren’t sure how to start (24:22), and what’s next for her personally (25:01).

Vanessa Quigley is a mom, wife, trained opera singer and Chatbooker-in-Chief. She is also the author of “Real Moms, Real Hacks” and host of The #Momforce Podcast. Chatbooks gives Vanessa the ideal place to combine her big-picture vision, desire to hold onto family memories, and get-it-done attitude that raising seven children has instilled in her. Vanessa drives Chatbooks’ creative engine and product design to make sure the functionality is simple and easy to use. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life — especially important while raising a growing family.

Date: July 13, 2021

Credits: Vanessa Quigley

Duration: 27:18