How Crocs GM Emma Minto Built Her Career With Cross-Functional Skill Development
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Emma Minto, senior vice president and general manager of the Americas at Crocs, a world leader in innovative casual footwear for women, men and children. Listen in as Minto discusses the scope of her position at Crocs (1:03), how she advanced her career over 16 years at Nike (1:51), and why she focused on cross-functional, nonlinear skill development (3:09). She shares how she identified her career goals and the experiences she needed to get there, and how she conveyed what she wanted to her leadership teams (7:23).
In addition, Minto discusses what drew her to join Crocs (9:13), how she interprets and acts on the brand’s Come As You Are mantra (10:41), and the core tenants she’s developed over time that guide her leadership style (13:00). Lastly, Minto shares how she motivates her team in this new hybrid work environment (16:59) and how she navigates the challenges that come with being a female leader by bringing her whole self to work, unapologetically (19:56).
Emma Minto joined Crocs in February 2021 as senior vice president and general manager, overseeing all operations for the brand’s Americas region. Minto brings a holistic view for managing diverse, high-performing organizations with P&L accountability. Prior to her role at Crocs, she spent 16 years at Nike, where she served in a range of leadership roles for the footwear giant, most recently as vice president and general manager of Nike Women’s, North America, where she drove integrated brand, product and go-to-market strategy for the women’s running, training and sportswear categories. Prior to that, Minto was vice president, Nike Direct Global Retail Operations, responsible for global real estate, construction, retail operation, risk and control, and service excellence across a 1,200 store-owned fleet. Minto has lived in seven countries across North America, Asia and Europe serving in leadership roles across the globe. She received a Bachelor of Commerce from Queen’s University and a MBA from Harvard Business School.
Date: July 19, 2022
Credits: Emma Minto
Duration: 22:39
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