In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Carolyn Aronson, founder, CEO and owner of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. Listen in as Aronson discusses her inspiration behind founding the company, how It’s A 10 Haircare pivoted and adapted during the COVID-19 pandemic, and how the company is well-positioned to weather a shutdown.

Aronson shares how It’s A 10 Haircare became the first indie-owned haircare brand to run a national Super Bowl ad, how the commercial made waves with a statement on celebrating diversity and color, and details her expansion of It’s A 10 Enterprises to new product lines within beauty. Aronson explains how she’s kept her team motivated during this uncertain time, the benefits of having a small and lean team, and how mentorship has played a role in her career.

Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s A 10 Haircare. She recently announced full ownership of the company. A self-made entrepreneur, Aronson began her career with 20-plus years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s A 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients.

Now a successful global hair product company with a passionate celebrity and consumer following, It’s A 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta, Regis, and The Salons at J.C. Penney. Most recently, the brand announced its launch into the extensions space with the debut of its EX10SIONS by Carolyn line.

Date: October 6, 2020

Credits: Carolyn Aronson

Duration: 11:36