In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business (0:46) and how founder Sophia Amoruso’s #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks (2:30). She shares her career journey through various roles at the boohoo group (3:54), how the COVID-19 pandemic changed the way Nasty Gal produces marketing and brand creative (7:57), and how she’s seen the business and its customers change during the pandemic on an international scale (10:48).
In addition, Byrne discusses which new consumer trends she believes will stick long term (11:22), the new opportunities she’s seeing for innovation and business growth at Nasty Gal (12:20), and her tips for other leaders adjusting to remote or international team management (14:47). She shares her advice for ambitious young women looking to climb the corporate ladder into leadership roles in retail (18:32), what’s next for her personally as well as Nasty Gal (20:52), and the brand’s focus on sustainability moving forward (21:47) .
Kelly Byrne is commercial director for Nasty Gal, part of the boohoo group. In this role, Kelly is responsible for overseeing the strategic vision and delivery for the brand ensuring the business stays on a constant positive trajectory and navigating the challenges along the way. Her duties cross most business departments, but particularly management of marketing, creative, studio and international teams. Kelly joined the boohoo group in 2010, and previously held senior roles in marketing and brand for boohoo, prior to moving to her current role with Nasty Gal when the group purchased the business in 2017.
Date: August 10, 2021
Credits: Kelly Byrne
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Tonya Thompson and Sharie Thompson-Wilson, co-founders of DreamGirls, the female and Black-owned, family-operated natural hair care brand. Thompson and Thompson-Wilson discuss the genesis and evolution of the DreamGirls business, as well as how they launched their signature Healthy Hair Care System product line during the COVID-19 pandemic.31:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Betsy Fore and Sofia Laurell, co-founders and co-CEOs of Tiny Organics, a 100 percent organic, plant-based baby and toddler meal company. Fore and Laurell discuss how they created the idea behind Tiny Organics after identifying a need for healthy baby foods, how the duo began testing foods with 100 founding families, and much more.29:46
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Dr. Amy Shah, founder of Amy MD Wellness and author of "I’m So Effing Tired." Listen in as Shah discusses her background in nutrition and medicine, how a car accident acted as a catalyst to her current career focus on wellness, and how women can beat exhaustion by tapping into what she calls the energy trifecta.17:29
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Danielle Moser, executive learning center leader and executive coach at Talent Solutions Right Management, a global talent management firm offering career management and leadership development solutions. Moser discusses what the "Great Resignation" and the "Great Retirement" movements in today's workforce mean for retailers, and how data shows that the "Great Reawakening" of employees is driving this dynamic.28:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Allison Schickel, founder and CEO of Brobe Intl., a line of recovery fashion for women and children. Schickel discusses her inspiration to create the original Brobe product, the evolution of Brobe's direct-to-consumer and digital marketing strategies, and how designing adaptive clothing benefits both consumers and her business.31:10
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.30:52
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Avani Modi Sarkar, co-founder and chief creative thinker of Modi Toys, a children's toys and books brand rooted in Hindu faith and South Asian culture. Sarkar discusses the inspiration behind launching Modi Toys when she couldn't find cultural or religious toys for her daughter, the brand’s mission to connect South Asian children to their heritage, and how her toys and books are impacting children's families as well.38:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Michelle Wenke, co-founder of Monrow, a loungewear brand known for its timeless design and comfortable fabrics. Wenke discusses her and her co-founder's career history in fashion design, the white space they saw when launching Monrow, and how they came together to create the brand.23:15
In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads, the inspiration behind the brand, and why the company was founded on a direct-to-consumer model. She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods, why Bed Threads expanded into bath, tableware, sleepwear and homeware as the brand grew, and the advantages of being a digital-native business.21:18
In this episode of Women in Retail Talks, Zoia Ali, Abby Warner and Taimi Kennerley, co-founders of The Girls Company, a company revolutionizing the way people address women's health, discuss how the business was created from an assignment during a college entrepreneurship class, how The Girls Company's cramp-alleviating band product works, and why the digital-native brand partnered with Target to launch into physical retail.14:19