How PepsiCo's Jane Wakely Goes Beyond the Job Description for Career Growth
In this episode of Women in Retail Talks, which was recorded in 2022, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Jane Wakely, executive vice president, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo, a multinational beverage and food company. Listen in as Wakely shares what her responsibilities are at PepsiCo (1:07) and her discovery of the “science of growth,” which she uses to best serve the consumer (4:02). She discussed her career journey through various companies (7:45), as well as shared a metaphor passed down to her by a colleague about stepping outside of your comfort zone (10:56).
In addition, Wakely shares why she always invested in roles long term to expand and elevate her career (13:35), and expressed her desire to go beyond the job description to find a balance between passion and expectations (17:28). She also described her opportunity to link ambitious corporate goals with the consumer’s agenda. Lastly, Wakely rounded out the discussion by touching upon her experience as an executive in a new role, including her priorities during her first eight months at PepsiCo (20:21), and her advice for women in the industry who have their eye on the C-suite (26:55).
Jane Wakely is executive vice president, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo. Wakely oversees PepsiCo’s Global Consumer organization across its brand portfolio, which includes R&D, Marketing, Insights, Design and Category Strategy. She also leads the International Foods Global Group in support of PepsiCo’s efforts to accelerate growth in this fast-growing strategic category. Prior to joining PepsiCo, Wakely was the CMO at Mars Incorporated, where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity and purpose at its heart. Wakely began her career at Procter & Gamble.
Wakely has led teams that have won numerous industry awards over the last decade, including more than 160 Cannes Lions, 120 One Show awards, 100 Effies, and 60 Design and Art Direction awards. She was one of the founding members of the Global Alliance for Responsible Media and is active across the United Nation’s Unstereotype Alliance, the World Federation of Advertisers, and the Association of National Advertisers. She serves on the European advisory board of Ehrenberg Bass and as a non-executive director on the System 1 Board. Wakely holds an BS with honors in Business Administration and is also qualified as a Chartered Accountant. Most importantly, she’s a proud mother of a daughter and son who have reawakened her own creativity and purpose to create a bright future.
Date: November 22, 2022
Credits: Jane Wakely
Duration: 30:54
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