In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nadia Masri, founder and CEO of Perksy, a next-generation consumer insights platform that powers real-time research with everyday people through contextual, in-the-moment mobile research. (Perksy was named the winner of Women in Retail Leadership Circle’s very first Retail Tech Startup Challenge, which took place at last month’s Women in Retail Leadership Days virtual event.)

Masri shares her career background, including details on the three companies she started before Perksy (3:20), as well as what drives her entrepreneurial spirit (6:10). She discusses how Perksy works, what problems it solves for retailers (9:31), and how David’s Bridal and Target are using the platform (15:00). Since Perksy was founded with a focus on millennial and Gen Z consumers, Masri offered some best practices for marketing to each demographic (21:52). Lastly, she discusses her leadership style and her TEDx Talk on emotional capital (26:22); what’s next for Perksy (30:40); and what she’s most looking forward to in 2021, both professionally and personally (32:05).

Nadia Masri is a four-time founder, Forbes 30 Under 30 headliner, and CEO and founder of Perksy. With a fresh take on understanding the habits, behaviors and preferences of today‘s consumer, Nadia is redefining market research for the mobile generation by making feedback the favorite form of engagement. Prior to Perksy, Nadia founded three other companies before studying psychology and marketing. Nadia is passionate about product innovation, design and neuroscience. When she isn’t studying human behavior, you’ll find her speaking at conferences or hosting workshops for Fortune 500 brands. Connect with her and Perksy on Twitter at @nadiagenmasri and @getperksy.

Date: November 10, 2020

Credits: Nadia Masri