How This 2021 Woman on the Rise is Leading Retail's Digital Transformation
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jamie Lee, head of digital experience at Everlane, an ethically-made apparel brand. Lee is a 2021 Woman on the Rise honoree, included in the 2021 Top Women in Retail report. Listen in as Lee discusses her career background in retail and her journey to her current role (0:51), including what drew her to join Everlane (4:40). She shares the biggest changes she’s seen in the digital retail space since the start of the COVID-19 pandemic (6:06), how she’s adapted to starting a new job in a remote work environment (8:08), and why she feels a flexible, hybrid workforce can benefit the industry at large (9:27).
Furthermore, Lee discusses the biggest challenges she’s faced in her career (10:25), what she’s learned while driving digital transformation at large retail organizations (11:23), and answers a few rapid-fire questions about herself and the industry (13:04). Lastly, she shares the leadership qualities she would look for in future Top Women in Retail honorees (17:28).
Jamie Lee specializes in spearheading new commerce growth initiatives for innovation groups in the Fortune 500 space. Her passion lies within driving change for industry leaders and impacting customers on a global scale. As an “intrapraneur,” her most recent projects include leading the pilot market launch and marketing foundation for the Online Grocery Pickup & Delivery service and new marketing concepts for “The Goodies Co” food subscription service at Walmart; revamping the go-to-market launch process for “EA Sports” and “The Sims” product lines, and launching a new competitive price management tool for Electronic Art’s direct-to-consumer channel; and driving six new strategic initiatives across e-commerce, marketing, project management, visual merchandising, and operational departments to power Sony Electronic’s holistic approach to retail and e-commerce.
Date: November 2, 2021
Credits: Jamie Lee
Duration: 18:50
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