In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Allison Schickel, founder and CEO of Brobe Intl., a line of recovery fashion for women and children. Schickel discusses her inspiration to create the original Brobe product (1:13) and how she saw an opportunity to expand her business to help children with illnesses by creating a superhero Brobe for kids (3:41). She shares how she’s reaching patients who would benefit from Brobe’s products (9:02), the evolution of her direct-to-consumer and digital marketing strategies (13:00), and why partnering with organizations like Susan G. Komen is essential to the brand’s growth and mission of doing good (16:30).
Schickel discusses why creating inclusive clothing is important to her (20:56), how designing adaptive clothing benefits both consumers and Brobe’s business (24:01), and how the mentorship she received as a Tory Burch Fellow impacted her and the brand (25:30). Lastly, she shares what’s next for her personally and at Brobe (28:42).
Allison Schickel is a wife, mother of three, CEO, mentor and speaker. She was inspired to create the Recovery Brobe when a friend was diagnosed with breast cancer. Realizing the lack of functional and feminine products available for women, she decided to create something that gave women dignity and beauty during (what most would say is) the hardest time of their life. Brobe has become the leader in adaptive clothing by expanding beyond the breast cancer market to offer a range of products globally.
Allison has won numerous awards including ABJ’S Profiles in Power, Dallas Market Center’s Next Big Thing, Women’s Chamber Rising Star, 2019 Women’s Way Award Finalist from Austin Women Magazine, and was honored as one of 10 businesswomen selected for the 2017 Tory Burch Fellows program. She’s an honorary graduate from the School of Hard Knocks and currently mentors TVL students at McCombs School of Business and UT’s School of Communications.
Date: August 31, 2021
Credits: Allison Schickel
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Betsy Fore and Sofia Laurell, co-founders and co-CEOs of Tiny Organics, a 100 percent organic, plant-based baby and toddler meal company. Fore and Laurell discuss how they created the idea behind Tiny Organics after identifying a need for healthy baby foods, how the duo began testing foods with 100 founding families, and much more.29:46
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Dr. Amy Shah, founder of Amy MD Wellness and author of "I’m So Effing Tired." Listen in as Shah discusses her background in nutrition and medicine, how a car accident acted as a catalyst to her current career focus on wellness, and how women can beat exhaustion by tapping into what she calls the energy trifecta.17:29
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Danielle Moser, executive learning center leader and executive coach at Talent Solutions Right Management, a global talent management firm offering career management and leadership development solutions. Moser discusses what the "Great Resignation" and the "Great Retirement" movements in today's workforce mean for retailers, and how data shows that the "Great Reawakening" of employees is driving this dynamic.28:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.30:52
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Avani Modi Sarkar, co-founder and chief creative thinker of Modi Toys, a children's toys and books brand rooted in Hindu faith and South Asian culture. Sarkar discusses the inspiration behind launching Modi Toys when she couldn't find cultural or religious toys for her daughter, the brand’s mission to connect South Asian children to their heritage, and how her toys and books are impacting children's families as well.38:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.24:07
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Michelle Wenke, co-founder of Monrow, a loungewear brand known for its timeless design and comfortable fabrics. Wenke discusses her and her co-founder's career history in fashion design, the white space they saw when launching Monrow, and how they came together to create the brand.23:15
In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads, the inspiration behind the brand, and why the company was founded on a direct-to-consumer model. She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods, why Bed Threads expanded into bath, tableware, sleepwear and homeware as the brand grew, and the advantages of being a digital-native business.21:18
In this episode of Women in Retail Talks, Zoia Ali, Abby Warner and Taimi Kennerley, co-founders of The Girls Company, a company revolutionizing the way people address women's health, discuss how the business was created from an assignment during a college entrepreneurship class, how The Girls Company's cramp-alleviating band product works, and why the digital-native brand partnered with Target to launch into physical retail.14:19
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Vanessa Quigley, co-founder and chatbooker-in-chief of Chatbooks, the photo book subscription company for busy moms. Quigley discusses the inspiration behind the business, how her struggle with mom guilt combined with her Instagram account helped create Chatbooks, and how she learned how to to lead a retail company with no prior business experience.27:18