In this episode of Women in Retail Talks, guest host Andrea Syverson, president of IER Partners, interviews Margaret Moraskie, CEO of Levenger Company (and Women in Retail Leadership Circle Advisory Board member). Listen in as Moraskie discusses her transition to CEO during the COVID-19 pandemic (1:36), what she’s most excited for in her new role, and Levenger’s philosophy that its customers are changing the world (3:23).
In addition, Moraskie shares how Levenger experienced a surge in demand for its creative, tactile products during the pandemic (6:22), how the company’s products have played a big role in customers’ analog lives in lockdown (6:50), and how her small team seamlessly pivoted to keep the business flourishing (8:45). Lastly, Moraskie describes how the retailer found innovation in its filing cabinets of customer feedback archives (11:12), the heritage of work-from-home solutions at Levenger (13:59), and why she’s grateful for turning the page in 2021 (16:01).
Andrea Syverson is the president of IER Partners, a national consulting firm specializing in strategic planning, merchandising, brand marketing, new product development and creative thinking. Her clients include household names such as Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Wolferman’s, Boston Proper, among others. While she holds a MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.
Margaret Moraskie is the CEO of Levenger, a specialty retailer of luxury fountain pens, Circa® planners, professional notebooks, quality paper, portfolios, leather bags and briefcases, and other timeless gifts. Previously, Margaret was the senior vice president of consumer analytics and intelligence for Chico’s FAS, and prior to that role she was senior vice president of marketing at Boston Proper, as well as serving as its vice president of e-commerce.
Date: January 5, 2021
Credits: Margaret Moraskie, Andrea Syverson
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Mei Xu, founder and CEO of Yes She May, an e-commerce marketplace empowering female entrepreneurs. Xu discusses her career in retail, her inspiration to launch the online marketplace, and how Yes She May curates the female-owned brands featured on its site.24:36
In this episode of Women in Retail Talks, WIRLC Co-Founder Melissa Campanelli interviews Savannah Sachs, CEO, and Dr. Roshini Raj, MD, co-founder of TULA Skincare, the clean and effective skincare brand powered by probiotics and superfoods to help you feel confident in your skin. Listen in as Raj discuss why she launched the brand after seeing the effect of probiotics on skin health, and Sachs shares why she joined TULA and what she's focused on as the brand's CEO.23:20
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Shani Godwin, author, creator of Joy Economics, and CEO and founder of Communiqué USA, a boutique marketing communications agency. Godwin discusses her career and connection to Corporate America, her journey to creating the Joy Economics organizational culture, and how the movement addresses how businesses manage employee stress in the workplace.15:19
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Michelle Shigemasa, CEO of Murad, a Unilever-owned prestige clinical skincare company. Listen in as Shigemasa shares why she feels that Murad will emerge from the coronavirus pandemic stronger than ever; how she keeps her teams energized and creative during crisis; and how her mother inspired her to work hard and be independent, leading her to be who she is today.17:37
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Debbie Propst, president, Herman Miller Retail, a recognized innovator in modern furniture for the office and home. Listen in as Propst discusses her personal and career backgrounds, her goals for Herman Miller Retail, and how she navigated managing a new team during a pandemic just eight weeks after joining the company.17:55
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Louisa Serene Schneider, founder and CEO of Rowan, a unique ear piercing experience. Schneider discusses how her nieces' ear piercing experiences inspired her to start the business, and how Rowan's business model is marrying safety with celebration for a unique ear piercing experience15:07
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Tamar Rosenthal, co-founder of Recurrent, an eco-conscious, safe and effective personal care products company helping teenagers establish better hygiene routines. Listen in as Rosenthal discusses why she launched Recurrent; why it was important to her to create a company for young adults, by young adults; and the innovative ways the brand involves teens in its day-to-day business.8:58
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Bethany McDaniel, founder and CEO of Primally Pure, a holistic skincare and wellness brand that handcrafts natural and nontoxic products with a whole-person approach to well-being for skin, body and mind. Listen in as McDaniel shares Primally Pure's holiday marketing strategy; how she's keeping her team motivated, including hosting a self-care day for employees; and more.16:50
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nadia Masri, founder and CEO of Perksy, a next-generation consumer insights platform that powers real-time research with everyday people through contextual, in-the-moment mobile research. (Perksy was named the winner of Women in Retail Leadership Circle's very first Retail Tech Startup Challenge, which took place at last month’s Women in Retail Leadership Days virtual event.)
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Dana Donofree, founder and CEO of AnaOno, an intimates line exclusively designed for women that have had reconstructive surgery post-breast cancer. Donofree discusses her personal experience with breast cancer, why it led her to create a line of bras for other women going through a cancer diagnosis, and how AnaOno bras are unique from others on the market.21:25