In this episode of Women in Retail Talks, guest host Andrea Syverson, president of IER Partners, interviews Margaret Moraskie, CEO of Levenger Company (and Women in Retail Leadership Circle Advisory Board member). Listen in as Moraskie discusses her transition to CEO during the COVID-19 pandemic (1:36), what she’s most excited for in her new role, and Levenger’s philosophy that its customers are changing the world (3:23).
In addition, Moraskie shares how Levenger experienced a surge in demand for its creative, tactile products during the pandemic (6:22), how the company’s products have played a big role in customers’ analog lives in lockdown (6:50), and how her small team seamlessly pivoted to keep the business flourishing (8:45). Lastly, Moraskie describes how the retailer found innovation in its filing cabinets of customer feedback archives (11:12), the heritage of work-from-home solutions at Levenger (13:59), and why she’s grateful for turning the page in 2021 (16:01).
Andrea Syverson is the president of IER Partners, a national consulting firm specializing in strategic planning, merchandising, brand marketing, new product development and creative thinking. Her clients include household names such as Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Wolferman’s, Boston Proper, among others. While she holds a MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.
Margaret Moraskie is the CEO of Levenger, a specialty retailer of luxury fountain pens, Circa® planners, professional notebooks, quality paper, portfolios, leather bags and briefcases, and other timeless gifts. Previously, Margaret was the senior vice president of consumer analytics and intelligence for Chico’s FAS, and prior to that role she was senior vice president of marketing at Boston Proper, as well as serving as its vice president of e-commerce.
Date: January 5, 2021
Credits: Margaret Moraskie, Andrea Syverson
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