In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio chats with Ashley Merrill, CEO and founder of Lunya, a luxury sleepwear company for the modern woman. Listen in as Merrill discusses why she started Lunya, her struggle to find comfortable and cute sleepwear prior to launching the brand, and what sleepwear problems she hopes to solve with her clothing.

Merrill shares why her customers are willing to pay more for the high-quality fabrics and premium, intentional design behind Lunya’s sleepwear. The brand uses natural and organic fibers in its clothing, and Merrill discusses how the different fabrics help regulate temperature, promote healing and even restore energy during sleep. She talks about why Lunya expanded into brick-and-mortar stores, which the brand calls “bedrooms”; how the unique store design creates an intimate space for shoppers to interact with the brand; and the various events held in the space. Merrill also addresses the recent launch of luxury men’s sleepwear brand Lahgo, why she felt it needed to be separate from the Lunya brand, and how the company hopes to create distinct yet equally comfortable and useful premium sleepwear for both men and women.

As founder of Lunya and Lahgo, Ashley Merrill is reinventing sleepwear for modern women and men, respectively. Both brands share a simple mission: to make people feel confidently comfortable — at home and within themselves. Beyond her sleepwear entrepreneurship, Ashley is principal at impact investing firm NaHCO3, where she leverages her background in venture, technology, and the arts to invest in ways that leverage business to create opportunity and move humanity forward. Ashley is also CEO and co-founder of The Deep, a media platform that makes philosophy and personal exploration accessible through thought-provoking questions and content. Both personally and professionally, she’s an active supporter of organizations like Girls Inc., Upstream, and United Medical Corps. Ashley is a Southern California native and resides there with her husband and their two young children.

Date: December 17, 2019

Credits: Ashley Merrill

Duration: 16:33