In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Michelle Shigemasa, CEO of Murad, a Unilever-owned prestige clinical skincare company. Listen in as Shigemasa shares her career history in beauty and retail, how she came to join Murad in 2018, and details the products and mission behind the brand.

In addition, Shigemasa discusses how the COVID-19 pandemic has accelerated Murad’s digital strategy, why she believes brick-and-mortar retail will remain an essential part of the customer journey, and how retailers’ strategies need to evolve to provide unique in-store experiences. Lastly, Shigemasa explains why she feels that Murad will emerge from the coronavirus pandemic stronger than ever; how she keeps her teams energized and creative during crisis; and how her mother inspired her to work hard and be independent, leading her to be who she is today.

Michelle Shigemasa is chief executive officer for Murad, as well as a member of the company’s board of directors, a position she assumed in 2017. She’s responsible for Murad’s overall vision and strategy, financial objectives, investment priorities, operations, marketing, as well as new business development for the skincare brand’s global business ventures. Michelle is an innovator and visionary with a track record for driving profitable growth in the prestige beauty industry. She has demonstrated her leadership, channel expertise, and hands-on approach to business since entering the beauty industry in 1990, and has more than 20 years of experience in senior positions with exemplary and distinguished companies including Nordstrom, Smashbox, and The Estee Lauder Companies. Michelle was born and raised in Los Angeles, and currently resides in L.A. with her husband.

Date: December 15, 2020

Credits: Michelle Shigemasa

Duration: 17:37