In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Kelly Murphy, director of experience at Olivela, a luxury retailer with a philanthropic twist. Listen in as Murphy discusses the brand’s 20 percent giveback commitment, how Olivela has had to pivot during the COVID-19 pandemic, and how she thinks the health crisis will change luxury retail during the rest of 2020 and beyond.

Murphy shares how she’s keeping her team motivated during this uncertain time, how she’s managing a work-life balance while working from home, and the process behind the brand’s plan to reopen its physical retail stores. Olivela made a statement on social media saying it stands with the Black Lives Matter movement, and Murphy explains how the luxury retailer is committing to actionable change within the organization. Lastly, she discusses why she believes this challenging time will spark innovation and opportunity, as well as offers insights into what she’s excited for in the retail industry in the future.

Kelly Murphy is the director of experience at Olivela, a luxury philanthropic online retailer. At Olivela, Kelly has helped spearhead cause partnerships, strategic marketing campaigns and helped launch numerous stores and pop-up shops. Originally from Massachusetts, Kelly studied Journalism and Mass Communication at St. Michael’s College in Vermont. After graduating, she volunteered in Kenya, beginning her career of philanthropic work. Since 2010, Kelly has been involved in building and growing companies focusing on education and philanthropy, such as Savvy Source and Schoola.

Date: June 23, 2020

Credits: Kelly Murphy

Duration: 9:09