PGA TOUR Superstore Exec Jill Spiegel on Leading in the Male-Dominated Golf World
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jill Spiegel, chief merchandising officer at PGA TOUR Superstore, the nation’s leading golf experiential retailer. Listen in as Spiegel discusses her role and responsibilities at PGA TOUR Superstore (1:00), how she got started in the retail industry (4:01), and the career experiences she believes helped her rise into a chief merchant position (6:06). She shares what she looks for in candidates when hiring and building her team (7:19), what makes the company culture at PGA TOUR Superstore so unique (9:20), and how the golf retailer grows its leaders internally (11:14).
Furthermore, Spiegel discusses her experience being the only female executive at PGA TOUR Superstore when she joined 11 years ago (12:56), the increase in women as both players and employees within the traditionally male-dominated golf and tennis industries, and how the COVID-19 pandemic influenced this growth (17:26). She shares her advice for women who want to get involved in the networking that happens on the golf course (19:15), as well as what the next generation of female retail leaders should be focused on to advance in their careers (20:44). Lastly, Spiegel details what she’s looking forward to, both professionally and personally, heading into 2023 and beyond (23:32).
Jill Spiegel is the chief merchandising officer for PGA TOUR Superstore. Named to this position in 2021, she’s responsible for all merchandising and planning functions across all product categories, including golf clubs, accessories, apparel, footwear and tennis. Spiegel has been an instrumental member of the senior leadership team that has quintupled the PGA TOUR Superstore brick-and-mortar locations, with expansion from coast to coast across the United States since she joined the organization, along with a vibrant e-commerce store that ships worldwide. When Spiegel joined PGA TOUR Superstore in 2011, she was one of just a handful of senior executive women working in the male-dominated golf industry. Today, as chief merchant, Spiegel has helped lead the company to extraordinary revenue and sales over the past two years.
Date: August 30, 2022
Credits: Jill Spiegel
Duration: 26:14
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