In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Deeannah Seymour, founder and CEO of pH-D Feminine Health, a first-of-its-kind boric acid vaginal suppository product. Listen in as Seymour discusses her career history, how and why she founded pH-D Feminine Health, and how her products are different from anything else on the market for vaginal health.
Seymour shares why she’s a huge advocate for ending the stigma on vaginal health, how she’s tackling conversations that many people are afraid to have, and how pH-D Feminine Health’s marketing efforts don’t skirt around the issue. In addition, Seymour discusses the brand’s launch into 6,000 new retail locations, why pH-D Feminine Health is continuing to grow online and in stores, and her future plans for improving the lives of women everywhere.
Deeannah Seymour created pH-D Feminine Health in 2014 with the introduction of the brand’s best-selling boric acid suppositories, which help eliminate odor, and restore and retain natural vaginal balance so women can get on with life. Since then, it has been the No. 1 best-seller on Amazon.com for five years straight (see the kinds of seriously rave and sometimes highly entertaining reviews it gets from women), is the top doctor-recommended product of its kind (happy to provide OB GYN testimonials), and last fall launched into 6,000-plus new retail locations, including Target and CVS stores nationwide. This month, pH-D Feminine Health is launching new products and expects to expand its retail reach. Everything the brand produces is manufactured in-house at its own FDA-registered facilities.
Date: April 28, 2020
Credits: Deeannah Seymour
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Siobhán Lonergan, chief brand officer at Shapermint, an online marketplace that sells shapewear and everyday essentials. Listen in as Lonergan discusses Shapermint's Mother’s Day campaign to hire its first-ever “Chief Mom Officer," and how the chief mom role will influence the company while championing body positivity and motherhood.19:16
In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Jennifer Cervantes, founder and CEO of Tough as a Mother Tribe, a jewelry brand empowering women in their motherhood journey by honoring the raw, real and joyous moments. Listen in as Cervantes discusses her career background, how a difficult period in her motherhood journey inspired her to launch Tough as a Mother Tribe, and her mission to make mothers feel seen and loved through her pieces.24:18
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sara Spivey, chief marketing officer at Braze, a leading global customer engagement platform. Listen in as Spivey discusses her career background in retail technology, how she overcame obstacles while rising into leadership as a woman in technology, and why she's passionate about increasing girls' engagement in STEM.18:39
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Petty Rader, chief growth officer, chief legal officer, and women's group lead at Ergo Baby, a leading ergonomic baby carrier and accessories retailer. Listen in as Rader discusses the company's history, her role at the retailer, and why she started an employee-led Women's Leadership group at Ergo Baby.19:16
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Rina Hurst, chief business officer at Shipt, the same-day delivery service across retail for the U.S. Listen in as Hurst discusses how her team managed rapid growth at Shipt in the past year, the impact of Shipt's heavily female and diverse leadership team, and why diversity and inclusion efforts are essential to build and improve its business.25:28
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the mattress company that's been transforming the sleep industry since 1987. Listen in as Erickson discusses how the company's loyalty program drives its repeat and referral business, why exclusive health content drove the loyalty program during the COVID-19 pandemic, and what the sleep brand has planned for 2021 around health and wellness.13:41
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Melissa Priest, founder and CEO of Alexandretta Transportation Consulting, the only female-owned transportation consulting firm in the U.S. Listen in as Priest discusses how she navigated leaving her previous career at FedEx to start her own consulting firm, as well as her experience launching the first female-owned consultancy in a heavily male-dominated field.23:26
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Francis Sango and Catherine Liss, co-founders of Rezort Collection, a new women’s clothing brand that focuses on women feeling and looking their best by creating comfortable yet elegant and stylish clothes. Listen in as Sango and Liss discuss their career backgrounds in the fashion industry, how the pandemic inspired them to launch Rezort Collection, and how the apparel brand is bridging the gap between comfort and fashion.27:40
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Sabina Khan, founder of Planet Nature, a U.K.-based sustainable online lifestyle retailer offering solely fair trade products made from locally sourced natural materials. Listen in as Khan discusses Planet Nature's brand ethos and business model, how the company only operates clean eco-manufacturing, and the sustainable materials used for the products sold on its site.19:32
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Teri Johnson, founder and owner of The Harlem Candle Co., a luxury home fragrance brand specializing in scented candles inspired by the richness of Harlem. Listen in as Johnson discusses The Harlem Candle Co.'s products, how there is a story behind each scent, and how she overcame the many obstacles she faced while bootstrapping the business.27:39