In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Angie Tebbe, co-founder and CEO of Rae Wellness, a women’s wellness company supporting calm, sleep, energy and more through pure and powerful supplements. Listen in as Tebbe discusses her professional background (0:36), the white space she saw when deciding to start Rae Wellness (3:21), and how she overcame the many challenges she faced while launching the brand (6:06). She shares why entrepreneurs need to be anchored in the “why” of their business to succeed (9:36), her mission to help all women thrive from the inside out (9:56), and the brand’s relationship with Girls, Inc. (11:20).

In addition, Tebbe discusses Rae Wellness’ partnership with Target (13:27), how she builds and motivates her team (16:00), and her vulnerable, whole-human-first leadership style (17:30). She shares what motivates her during difficult times (18:58), her goals for the year ahead (20:18), and her personal and professional mission statement (20:57).

A fruitful 13-year career at one of the world’s most recognizable retailers, a lifelong commitment to well-being, and an endless thirst for knowledge positioned Angie Tebbe to co-found Rae Wellness as an inclusive women’s wellness brand and growing community. Within a year since launching the company in 2019, the CEO catalyzed sustained success, introduced 20 individual products right out of the gate, and orchestrated distribution in every Target location. As evidenced by widespread enthusiasm from consistent consumers, hundreds of five-star ratings, and countless orders, Rae Wellness accomplished a mission of creating a community of women that believe in wellness. At the same time, Rae donates 5 percent of its revenue to Girls Inc., an organization that inspires all girls to be smart, strong and bold. Outside of Rae Wellness, Angie spends as much time traveling, cooking and entertaining as possible. Most importantly, she’s a wife and mother of two.

Date: June 1, 2021