Recurrent Involves Teens in its Business to Engage Gen Z
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Tamar Rosenthal, co-founder of Recurrent, an eco-conscious, safe and effective personal care products company helping teenagers establish better hygiene routines. Listen in as Rosenthal discusses why she launched Recurrent; why it was important to her to create a company for young adults, by young adults; and the innovative ways the brand involves teens in its day-to-day business.
In addition, Rosenthal offers details into Recurrent’s partnership with nonprofit Hope & Comfort to combat hygiene insecurity, how education plays a major role in the business, and how the brand had to pivot its launch during the COVID-19 pandemic. Lastly, Rosenthal shares how she’s motivated her team by focusing on the good and living in the moment, why she emphasizes a no-stress motto at Recurrent, and her advice to other small businesses targeting Gen Z consumers.
Tamar Rosenthal is an experienced co-founder with a demonstrated history of working in the consumer goods industry. She’s skilled in retail, sales, marketing, advertising and entrepreneurship, and earned a MPA focused in Business from New York University. Prior to Recurrent, Tamar founded Dapple Baby, an all-natural, baby-safe cleaning products company.
Date: November 24, 2020
Credits: Tamar Rosenthal
Duration: 8:58
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