In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Carrie SiuButt, CEO of Simple Health, an online birth control prescriber. Listen in as SiuButt discusses her career journey, including the personal reasons why she transitioned from a career in finance to the wellness industry. She explains a few of the ways that the coronavirus pandemic has massively disrupted women’s health, how Simple Health has experienced a huge increase in online birth control orders during the crisis, and the other trends she’s seeing in this sector.

In addition, SiuButt shares how COVID-19 could fundamentally reshape the birth control landscape and forever change how women access reproductive health products. She explains the changes the company had to make during the pandemic to keep up with more orders and ensure the safety of customers and employees, the organic growth Simple Health has experienced in recent weeks, and how marketing has helped the company broaden its customer base. SiuButt digs into corporate financial advice, sharing her tips for other women leaders who are trying to keep their companies afloat and thriving during this crisis, and discusses her goals as CEO of Simple Health for the rest of 2020 and into 2021.

Carrie SiuButt is the CEO of Simple Health, where she brings 20 years of strategy, finance and operations experience to its team. Carrie started her career on Wall Street and held various finance and strategy roles at Fortune 100 companies, including Bear Stearns, American Express and MGM. Carrie has been involved in the health and wellness industry for 10 years, previously working at Equinox Fitness Clubs, where she had various leadership positions, including managing the company’s entire budgeting process, acquisitions, and launching Pure Yoga and training programs for its pilates and yoga businesses.

Combining her passion for technology and wellness, Carrie led the operations for LUMO Body Tech, a Palo Alto, Calif.-based wearable technology company, as well as Row House, a Manhattan-based boutique fitness studio chain. Carrie received her MBA from Stanford University and holds a Bachelor’s degree in Business Administration from the University of North Carolina at Chapel Hill.  Outside of the office, Carrie can be found in Central Park, as she’s always training for her next half marathon.

Date: June 30, 2020

Credits: Carrie SiuButt

Duration: 22:59