In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Carrie SiuButt, CEO of Simple Health, an online birth control prescriber. Listen in as SiuButt discusses her career journey, including the personal reasons why she transitioned from a career in finance to the wellness industry. She explains a few of the ways that the coronavirus pandemic has massively disrupted women’s health, how Simple Health has experienced a huge increase in online birth control orders during the crisis, and the other trends she’s seeing in this sector.
In addition, SiuButt shares how COVID-19 could fundamentally reshape the birth control landscape and forever change how women access reproductive health products. She explains the changes the company had to make during the pandemic to keep up with more orders and ensure the safety of customers and employees, the organic growth Simple Health has experienced in recent weeks, and how marketing has helped the company broaden its customer base. SiuButt digs into corporate financial advice, sharing her tips for other women leaders who are trying to keep their companies afloat and thriving during this crisis, and discusses her goals as CEO of Simple Health for the rest of 2020 and into 2021.
Carrie SiuButt is the CEO of Simple Health, where she brings 20 years of strategy, finance and operations experience to its team. Carrie started her career on Wall Street and held various finance and strategy roles at Fortune 100 companies, including Bear Stearns, American Express and MGM. Carrie has been involved in the health and wellness industry for 10 years, previously working at Equinox Fitness Clubs, where she had various leadership positions, including managing the company’s entire budgeting process, acquisitions, and launching Pure Yoga and training programs for its pilates and yoga businesses.
Combining her passion for technology and wellness, Carrie led the operations for LUMO Body Tech, a Palo Alto, Calif.-based wearable technology company, as well as Row House, a Manhattan-based boutique fitness studio chain. Carrie received her MBA from Stanford University and holds a Bachelor’s degree in Business Administration from the University of North Carolina at Chapel Hill. Outside of the office, Carrie can be found in Central Park, as she’s always training for her next half marathon.
Date: June 30, 2020
Credits: Carrie SiuButt
This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year, along with secrets to success around influencer marketing.10:33
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Emily Harpel, founder and owner of Art of Sucre, a gourmet cotton candy company that offers cart service and pre-spun favors. Harpel discusses the inspiration behind founding the company, her professional journey, and her experiences of not being taken seriously as a young, female business owner.24:34
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Judy Werthauser, executive vice president and chief experience officer at Five Below. Werthauser is also a 2021 Top Women in Retail honoree. Listen in as she discusses why its important to find leaders who leverage your skills holistically, how her biggest challenge as woman in business was doubting herself, and how women can stop holding themselves back.23:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jamie Lee, head of digital experience at Everlane, an ethically-made apparel brand. Lee is also a 2021 Woman on the Rise honoree, included in the 2021 Top Women in Retail report. Lee discusses her career background in retail and her journey to her current role, including what drew her to join Everlane.18:50
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kathrin Hamm, founder and CEO of Bearaby, a multimillion dollar direct-to-consumer company selling sustainable, breathable weighted blankets. Hamm discusses how her personal struggle with sleep deprivation inspired her to launch the business, how she knit the first Bearaby blankets herself after she was unable to find a manufacturer, and how she built a reliable supply chain as the brand quickly grew.28:09
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jessica Hershfield, co-founder and CEO of Just Enough Wines, a seller of consciously crafted canned wine. Hershfield discusses why she decided to sell wine in a can, what it was like breaking into the traditional wine industry with a canned product, and what sustainably sourced and packaged wine looks like for Just Enough Wines.19:06
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Melanie Travis, founder and CEO of Andie, a global e-commerce company changing the way women shop for swimsuits and intimates. Travis discusses her career background, how a work retreat revealed the need for a better swimsuit shopping experience, and how Andie is addressing the culture of shame around female bodies in swimsuits.19:41
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sally Mueller, co-founder and CEO of Womaness, a menopause wellness, skin and body care brand. Mueller discusses the menopause solutions and education offered by Womaness, how her personal experience illuminated the huge white space in women's menopause care, and her background in retail and brand building.28:33
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Tonya Thompson and Sharie Thompson-Wilson, co-founders of DreamGirls, the female and Black-owned, family-operated natural hair care brand. Thompson and Thompson-Wilson discuss the genesis and evolution of the DreamGirls business, as well as how they launched their signature Healthy Hair Care System product line during the COVID-19 pandemic.31:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Betsy Fore and Sofia Laurell, co-founders and co-CEOs of Tiny Organics, a 100 percent organic, plant-based baby and toddler meal company. Fore and Laurell discuss how they created the idea behind Tiny Organics after identifying a need for healthy baby foods, how the duo began testing foods with 100 founding families, and much more.29:46