Snowe Finds Success With Immersive Home Pop-Up Shops
In this episode of Women in Retail Talks, Melissa Campanelli, co-founder of the Women in Retail Leadership Circle, interviews Rachel Cohen, co-founder and co-CEO of Snowe, a direct-to-consumer homewares company that sells well-designed, high-quality home essentials. Listen in as Cohen discusses her motivation for founding Snowe, how she’s using immersive home pop-up shops to market the brand, and her solution to the biggest challenge she had when launching the company.
Date: February 12, 2019
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