In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham talks with mother-daughter duo Lori Gildea and Jessica Gildea of ThePureBag. Listen in as Lori, founder and chief lifestyle officer, and Jessica, director of marketing and PR, discuss their line of hypo-microbial bags and accessories designed to keep you safe from germ exposure at the gym, day-to-day activities and travel. Lori shares her personal story of the health struggle that inspired her to launch ThePureBag, what makes the company’s products unique and germ-free, and how the antimicrobial fabric works. She also discusses the company’s plans for future growth, including expanding event partnerships and focusing on sustainability in new product lines.
Jessica discusses the brand’s marketing efforts and various partnerships with influencers and athletes on social media. Educating consumers on the benefits of antimicrobial fabrics is essential to ThePureBag’s growth, and Jessica shares how the brand participates in events across the country and hosts pop-up shops in local communities to gain new customers. Lastly, Lori and Jessica reflect on how neither ever expected to be running a retail startup, what it’s like working as a mother-daughter team, and their advice for other women thinking about launching a company.
Lori Gildea began her career as a pharmaceutical representative and progressed through a series of role advancements that lead to her position as the chief commercial officer of a bio-tech startup. When an unexpected illness from a gym germ (tracked home on her gym bag) struck suddenly and rendered her unable to function for several months, she pivoted and launched ThePureBag. With no experience in the retail space, Lori dove in to fill a missing wellness need with antimicrobial bags and accessories that protect against germs.
Jessica Gildea has a passion for movement and is certified yoga Instructor. In addition, she held several positions in sales and worked in the environmental sector on EPA contracts. Combining her love of fitness, health and conservation along with her creative talents, she joined her mother at ThePureBag to lead the brand’s marketing and PR efforts. A startup, ThePureBag is catching attention within the industry and redefining what it means to be environmentally sustainable and physically healthy.
Both Lori and Jessica are committed to providing USA-manufactured antimicrobial bags and accessories for a cleaner, safer and more sustainable approach to fitness and everyday life. Spread Love, Not Germs.
Date: February 11, 2020
Credits: Lori Gildea, Jessica Gildea
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Siobhán Lonergan, chief brand officer at Shapermint, an online marketplace that sells shapewear and everyday essentials. Listen in as Lonergan discusses Shapermint's Mother’s Day campaign to hire its first-ever “Chief Mom Officer," and how the chief mom role will influence the company while championing body positivity and motherhood.19:16
In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Jennifer Cervantes, founder and CEO of Tough as a Mother Tribe, a jewelry brand empowering women in their motherhood journey by honoring the raw, real and joyous moments. Listen in as Cervantes discusses her career background, how a difficult period in her motherhood journey inspired her to launch Tough as a Mother Tribe, and her mission to make mothers feel seen and loved through her pieces.24:18
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sara Spivey, chief marketing officer at Braze, a leading global customer engagement platform. Listen in as Spivey discusses her career background in retail technology, how she overcame obstacles while rising into leadership as a woman in technology, and why she's passionate about increasing girls' engagement in STEM.18:39
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Petty Rader, chief growth officer, chief legal officer, and women's group lead at Ergo Baby, a leading ergonomic baby carrier and accessories retailer. Listen in as Rader discusses the company's history, her role at the retailer, and why she started an employee-led Women's Leadership group at Ergo Baby.19:16
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Rina Hurst, chief business officer at Shipt, the same-day delivery service across retail for the U.S. Listen in as Hurst discusses how her team managed rapid growth at Shipt in the past year, the impact of Shipt's heavily female and diverse leadership team, and why diversity and inclusion efforts are essential to build and improve its business.25:28
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the mattress company that's been transforming the sleep industry since 1987. Listen in as Erickson discusses how the company's loyalty program drives its repeat and referral business, why exclusive health content drove the loyalty program during the COVID-19 pandemic, and what the sleep brand has planned for 2021 around health and wellness.13:41
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Melissa Priest, founder and CEO of Alexandretta Transportation Consulting, the only female-owned transportation consulting firm in the U.S. Listen in as Priest discusses how she navigated leaving her previous career at FedEx to start her own consulting firm, as well as her experience launching the first female-owned consultancy in a heavily male-dominated field.23:26
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Francis Sango and Catherine Liss, co-founders of Rezort Collection, a new women’s clothing brand that focuses on women feeling and looking their best by creating comfortable yet elegant and stylish clothes. Listen in as Sango and Liss discuss their career backgrounds in the fashion industry, how the pandemic inspired them to launch Rezort Collection, and how the apparel brand is bridging the gap between comfort and fashion.27:40
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Sabina Khan, founder of Planet Nature, a U.K.-based sustainable online lifestyle retailer offering solely fair trade products made from locally sourced natural materials. Listen in as Khan discusses Planet Nature's brand ethos and business model, how the company only operates clean eco-manufacturing, and the sustainable materials used for the products sold on its site.19:32
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Teri Johnson, founder and owner of The Harlem Candle Co., a luxury home fragrance brand specializing in scented candles inspired by the richness of Harlem. Listen in as Johnson discusses The Harlem Candle Co.'s products, how there is a story behind each scent, and how she overcame the many obstacles she faced while bootstrapping the business.27:39