Why Monkee's Founder Believes Entrepreneurs Need Passion and 'Sweat Equity'
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews DeeDee Shaw, founder of Monkee’s, a high-end luxury lifestyle boutique that offers the ultimate selection of quality shoes, clothing and accessory products. Shaw discusses the genesis of the brand (0:53), how her partnership and friendship with Monkee’s co-owner came to be (2:16), and why she believes the business experienced growth during the COVID-19 pandemic (4:34).
In addition, Shaw shares what she looks for when vetting entrepreneurs to open Monkee’s franchises in new markets (7:15), how she established a welcoming “living room culture” in the company’s stores (8:44), and the business’ venture into e-commerce for all franchise locations during the pandemic (11:32). Lastly, Shaw shares her advice for other entrepreneurs who are launching or growing businesses during this unusual time (13:27).
All wonderful things start out small, the way Monkee’s did! Founder DeeDee Shaw grew tired of having to travel to New York to shop for her favorite designers. So, in 1995, she decided to open the original Monkee’s store in Wilmington, North Carolina. Monkee’s has now become one of the most sought after franchise opportunities in the women’s retail space. The brand has become synonymous with personalized customer service and cutting-edge designer fashion. Monkee’s boutiques can be found in Alabama, Florida, Kentucky, Georgia, Mississippi, North Carolina, Maryland, South Carolina, Tennessee, Texas, and Virginia, and continue to grow nationally.
Date: June 15, 2021
Credits: DeeDee Shaw
Duration: 15:08
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